Difference between revisions of "Flexible market offering"
MariamKhalid (talk | contribs) (Created page with "Flexible market offering # A naked solution containing the product and service elements that all segment members value, and # Discretionary options that some segment mem...") |
MariamKhalid (talk | contribs) |
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| − | [[Flexible market offering]] | + | [[Flexible market offering]] refer to |
# A naked solution containing the product and service elements that all segment members value, and | # A naked solution containing the product and service elements that all segment members value, and | ||
# Discretionary options that some segment members value. | # Discretionary options that some segment members value. | ||
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==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| − | :[[Flexible market offering]] | + | :[[Flexible market offering]] |
# A naked solution containing the product and service elements that all segment members value, and | # A naked solution containing the product and service elements that all segment members value, and | ||
# Discretionary options that some segment members value. | # Discretionary options that some segment members value. | ||
Revision as of 09:00, 4 June 2020
Flexible market offering refer to
- A naked solution containing the product and service elements that all segment members value, and
- Discretionary options that some segment members value.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- A naked solution containing the product and service elements that all segment members value, and
- Discretionary options that some segment members value.
