Difference between revisions of "Marketing"
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[[Marketing]] is a set of endeavors that an market actor undertakes to complete a market exchange. | [[Marketing]] is a set of endeavors that an market actor undertakes to complete a market exchange. | ||
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| + | ==Definition== | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Marketing]]. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. | ||
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| + | [[Category: Marketing Management]][[Category: Articles]] | ||
Revision as of 09:35, 4 June 2020
Marketing is a set of endeavors that an market actor undertakes to complete a market exchange.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Marketing. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
