Difference between revisions of "Ansoff Matrix"
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| − | + | [[File:Growth-matrix.png|400px|thumb|right|[[Ansoff Matrix]]]]The [[Ansoff Matrix]] (alternatively known as [[product-market expansion grid]]; hereinafter, the ''Matrix'') is the framework to consider the strategic growth opportunities for a firm in terms of current and new products and markets that has been developed by [[Igor Ansoff]]. | |
Revision as of 18:49, 8 June 2020
The Ansoff Matrix (alternatively known as product-market expansion grid; hereinafter, the Matrix) is the framework to consider the strategic growth opportunities for a firm in terms of current and new products and markets that has been developed by Igor Ansoff.
