Difference between revisions of "Marketable"
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#*[[Product presentation]]. The proffering or giving of a [[marketable]] to its potential consumers, particularly, through product manuals, official website, and [[public relations]]. | #*[[Product presentation]]. The proffering or giving of a [[marketable]] to its potential consumers, particularly, through product manuals, official website, and [[public relations]]. | ||
#*[[Branding]]. The marketing practice of creating a name, symbol, or design that identifies and differentiates a [[marketable]] from other [[marketable]]s. | #*[[Branding]]. The marketing practice of creating a name, symbol, or design that identifies and differentiates a [[marketable]] from other [[marketable]]s. | ||
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| + | ==Tools== | ||
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| + | ===The 4Ps=== | ||
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| + | ===The 4Cs=== | ||
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| + | ===The 4As=== | ||
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| + | ===The 7Ps=== | ||
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| + | ===The 7Cs=== | ||
==Related lectures== | ==Related lectures== | ||
Revision as of 17:57, 29 June 2020
A marketing mix (alternatively known as product model, marketable compound, and, when already marketed, marketed compound; hereinafter, the Mix) is a model representing distinguishable components of any marketable, which must include a deliverable, product delivery, and product charge.
- Marketing mix. A model representing distinguishable components of any marketable, which must include a deliverable, product delivery, and product charge. Any marketing mix is a combination of components of a marketable that a business controls in order to influence consumers to purchase this marketable. Any marketing mix includes a (1) deliverable, which can be divided in an unpackaged deliverable and packaging, (2) product delivery, which may incorporate delivery personnel, and (3) product charge, which can be divided in a price, financing, and acceptable payment methods.
- Product delivery. The action of delivering marketables either ordered or for sale. Delivery personnel may be important for this delivery.
- Product charge. A payment asked for a marketable. Not only its price, but also financing and acceptable payment methods may be important for this charge.
- Product presentation. The proffering or giving of a marketable to its potential consumers, particularly, through product manuals, official website, and public relations.
- Branding. The marketing practice of creating a name, symbol, or design that identifies and differentiates a marketable from other marketables.
