Difference between revisions of "Market exchangeable"
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[[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketable]] (alternatively known as a [[marketable product]] or, simply, [[product]]) is any item that can be sold or serve as a [[source]] of the items that can be sold. | [[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketable]] (alternatively known as a [[marketable product]] or, simply, [[product]]) is any item that can be sold or serve as a [[source]] of the items that can be sold. | ||
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==Definitions== | ==Definitions== | ||
Revision as of 23:08, 30 June 2020
A marketable (alternatively known as a marketable product or, simply, product) is any item that can be sold or serve as a source of the items that can be sold.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Product. Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information, and ideas.
According to Managing Quality by Foster (6th edition),
- Product. A tangible good that is produced for a customer.
Features
- Marketing mix. A model representing distinguishable components of any product, which must include a deliverable, product delivery, and product charge.
- Product scope. All the features and functions that characterize a product.
- Service. Work carried out or on behalf of others.
