Difference between revisions of "Competitive analysis"
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− | According to [[ | + | According to the [[Juran's Quality Handbook by Defeo (7th edition) ]], |
:[[Competitive analysis]]. Feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets. | :[[Competitive analysis]]. Feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets. | ||
− | [[Category: | + | [[Category: Quality Management]][[Category: Articles]] |
Revision as of 15:43, 3 July 2020
Competitive analysis is feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets.
Definition
According to the Juran's Quality Handbook by Defeo (7th edition) ,
- Competitive analysis. Feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets.