Difference between revisions of "Customer disloyalty"
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==Definition== | ==Definition== | ||
| − | According to [[ | + | According to [[Juran's Quality Handbook by Defeo (7th edition)]], |
:[[Customer disloyalty]]. The negative state of a customer who no longer wants the producer’s products or services. They find better-performing products and services and then become unfaithful to the producer to whom they had been previously loyal. | :[[Customer disloyalty]]. The negative state of a customer who no longer wants the producer’s products or services. They find better-performing products and services and then become unfaithful to the producer to whom they had been previously loyal. | ||
| − | [[Category: | + | [[Category: Quality Management]][[Category: Articles]] |
Latest revision as of 16:20, 3 July 2020
Customer disloyalty is the negative state of a customer who no longer wants the producer’s products or services. They find better-performing products and services and then become unfaithful to the producer to whom they had been previously loyal.
Definition
According to Juran's Quality Handbook by Defeo (7th edition),
- Customer disloyalty. The negative state of a customer who no longer wants the producer’s products or services. They find better-performing products and services and then become unfaithful to the producer to whom they had been previously loyal.
