Difference between revisions of "Innovation"
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Innovation]]. Any good, service, or idea that is perceived by someone as new. | :[[Innovation]]. Any good, service, or idea that is perceived by someone as new. | ||
| + | According to [[Juran's Quality Handbook by Defeo (7th edition)]], | ||
| + | :[[Innovation]]. A new way of doing something; incremental, radical, and revolutionary change of producing new products and services, or improving processes and systems. | ||
==Related concepts== | ==Related concepts== | ||
Revision as of 23:54, 7 July 2020
Innovation is a new idea applied to initiating or improving a product, process, or service. Innovation can be considered as creative outcome or the final stage of the three-stage model of creativity.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Innovation. A new idea applied to initiating or improving a product, process, or service.
According to Management by Robbins and Coulter (14th edition),
- Innovation. Taking creative ideas and turning them into useful products or work methods.
According to Marketing Management by Keller and Kotler (15th edition),
- Innovation. Any good, service, or idea that is perceived by someone as new.
According to Juran's Quality Handbook by Defeo (7th edition),
- Innovation. A new way of doing something; incremental, radical, and revolutionary change of producing new products and services, or improving processes and systems.
