Difference between revisions of "Focus group"
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[[Focus group]] is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest. | [[Focus group]] is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest. | ||
| − | == | + | ==Definitions== |
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Focus group]]. A gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest. | :[[Focus group]]. A gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest. | ||
| − | + | According to [[Juran's Quality Handbook by Defeo (7th edition)]], | |
| + | :[[Focus group]]. The popular technique of placing customers in a setting led by a trained facilitator to probe for the understanding of customer needs. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Revision as of 00:01, 8 July 2020
Focus group is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Focus group. A gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest.
According to Juran's Quality Handbook by Defeo (7th edition),
- Focus group. The popular technique of placing customers in a setting led by a trained facilitator to probe for the understanding of customer needs.
