Difference between revisions of "Flexible market offering"
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| − | [[Flexible market offering]] | + | [[Flexible market offering]] is [[market offering]] that is: |
| − | # A naked solution containing the product and service elements that all segment members value, and | + | #A naked solution containing the product and service elements that all segment members value, and |
| − | # Discretionary options that some segment members value. | + | #Discretionary options that some segment members value. |
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==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| − | :[[Flexible market offering]] | + | :[[Flexible market offering]]. (1) A naked solution containing the product and service elements that all segment members value, and (2) discretionary options that some segment members value. |
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[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 02:17, 10 July 2020
Flexible market offering is market offering that is:
- A naked solution containing the product and service elements that all segment members value, and
- Discretionary options that some segment members value.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Flexible market offering. (1) A naked solution containing the product and service elements that all segment members value, and (2) discretionary options that some segment members value.
