Difference between revisions of "Social media"
| Line 7: | Line 7: | ||
:[[Social media]]. A means for [[consumer]]s to share text, images, audio, and video information with each other and with companies and vice versa. | :[[Social media]]. A means for [[consumer]]s to share text, images, audio, and video information with each other and with companies and vice versa. | ||
According to [[Looking Out, Looking In by Adler, Proctor (15th edition)]], | According to [[Looking Out, Looking In by Adler, Proctor (15th edition)]], | ||
| − | [[Social media]]. Forms of electronic communication through which users create online communities. | + | :[[Social media]]. Forms of electronic communication through which users create online communities. |
[[Category:Marketing Management]][[Category: Management]][[Category: Articles]][[Category: Human Communications]] | [[Category:Marketing Management]][[Category: Management]][[Category: Articles]][[Category: Human Communications]] | ||
Revision as of 17:23, 10 July 2020
Social media are the forms of electronic communication through which users create online communities to share ideas, information, personal messages, and other content.
Definition
According to Management by Robbins and Coulter (14th edition),
- Social media. Forms of electronic communication through which users create online communities to share ideas, information, personal messages, and other content.
According to Marketing Management by Keller and Kotler (15th edition),
- Social media. A means for consumers to share text, images, audio, and video information with each other and with companies and vice versa.
According to Looking Out, Looking In by Adler, Proctor (15th edition),
- Social media. Forms of electronic communication through which users create online communities.
