Difference between revisions of "Price discrimination"
MariamKhalid (talk | contribs) (Created page with "Price discrimination is when a company sells a product or service at two or more prices that do not reflect a proportional difference in costs. ==Definition== According t...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Price discrimination]]. A company sells a product or service at two or more prices that do not reflect a proportional difference in costs. | :[[Price discrimination]]. A company sells a product or service at two or more prices that do not reflect a proportional difference in costs. | ||
| + | According to [[Cost Accounting by Horngren, Datar, Rajan (14th edition)]], | ||
| + | :[[Price discrimination]]. Practice of charging different customers different prices for the same product or service. | ||
| − | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Accounting]] | |
| − | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 21:02, 10 July 2020
Price discrimination is when a company sells a product or service at two or more prices that do not reflect a proportional difference in costs.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Price discrimination. A company sells a product or service at two or more prices that do not reflect a proportional difference in costs.
According to Cost Accounting by Horngren, Datar, Rajan (14th edition),
- Price discrimination. Practice of charging different customers different prices for the same product or service.
