Difference between revisions of "Scenario"
(Created page with "A scenario is a consistent view of what the future is likely to be. ==Definition== According to Management by Robbins and Coulter (14th edition), :Scenario. A con...") |
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According to [[Management by Robbins and Coulter (14th edition)]], | According to [[Management by Robbins and Coulter (14th edition)]], | ||
:[[Scenario]]. A consistent view of what the future is likely to be. | :[[Scenario]]. A consistent view of what the future is likely to be. | ||
+ | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
+ | :[[Scenario]]. Model of a possible future environment for the organization, whose strategic implications can then be investigated. | ||
− | [[Category: Management]][[Category: Articles]] | + | [[Category: Management]][[Category: Articles]][[Category: Strategic Management]] |
Latest revision as of 12:17, 11 July 2020
A scenario is a consistent view of what the future is likely to be.
Definition
According to Management by Robbins and Coulter (14th edition),
- Scenario. A consistent view of what the future is likely to be.
According to the Corporate Strategy by Lynch (4th edition),
- Scenario. Model of a possible future environment for the organization, whose strategic implications can then be investigated.