Difference between revisions of "Strategy"
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According to [[Cost Accounting by Horngren, Datar, Rajan (14th edition)]], | According to [[Cost Accounting by Horngren, Datar, Rajan (14th edition)]], | ||
:[[Strategy]]. Specifies how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives. | :[[Strategy]]. Specifies how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives. | ||
| + | According to the [[Strategic Management by Parnell (4th edition)]], | ||
| + | :[[Strategy]]. Top management's plans to attain outcomes consistent with the organization's mission and goals. | ||
==Related lectures== | ==Related lectures== | ||
*[[Concept Management Quarter]]. | *[[Concept Management Quarter]]. | ||
| − | [[Category:Marketing Management]][[Category:Management]][[Category: Quality Management]][[Category: Septem Artes Administrativi]][[Category: Articles]][[Category: Quality Management]][[Category: Business Analysis]][[Category: Human Communications]][[Category: Accounting]] | + | [[Category:Marketing Management]][[Category:Management]][[Category: Quality Management]][[Category: Septem Artes Administrativi]][[Category: Articles]][[Category: Quality Management]][[Category: Business Analysis]][[Category: Human Communications]][[Category: Accounting]][[Category: Strategic Management]] |
Revision as of 11:50, 12 July 2020
Strategy is a plan of action or policy designed to achieve a major or overall aim.
Definitions
According to Management by Robbins and Coulter (14th edition),
- Strategy. The plan for how the organization will do what it's in business to do, how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals.
According to Marketing Management by Keller and Kotler (15th edition),
- Strategy. A company's game plan for achieving its goals.
According to Managing Quality by Foster (6th edition),
- Strategy. (1) The art of planning military operations; (2) what a firm does; (3) a firm's long-term plan for attaining objectives.
According to Juran's Quality Handbook by Defeo (7th edition),
- Strategy. A defined plan, idea, or course of action regarding how an organization can outperform competitors or achieve similar objectives.
According to the BABOK Guide (3rd edition),
- Strategy. A description of the chosen approach to apply the capabilities of an enterprise in order to reach a desired set of goals or objectives.
According to Looking Out, Looking In by Adler, Proctor (15th edition),
- Strategy. A defense-arousing style of communication described by Gibb in which the sender tries to manipulate or deceive a receiver.
According to Cost Accounting by Horngren, Datar, Rajan (14th edition),
- Strategy. Specifies how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives.
According to the Strategic Management by Parnell (4th edition),
- Strategy. Top management's plans to attain outcomes consistent with the organization's mission and goals.
