Difference between revisions of "Adoption"
MariamKhalid (talk | contribs) (Created page with "Adoption is an individual's decision to become a regular user of a product. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :A...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Adoption]]. An individual's decision to become a regular user of a product. | :[[Adoption]]. An individual's decision to become a regular user of a product. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Adoption]]. The sequential process through which individuals become committed to the use of a new product. The process consists of stages, each characterized by the different elements. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 16:49, 12 July 2020
Adoption is an individual's decision to become a regular user of a product.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Adoption. An individual's decision to become a regular user of a product.
According to the Marketing Communications by Fill (5th edition),
- Adoption. The sequential process through which individuals become committed to the use of a new product. The process consists of stages, each characterized by the different elements.
