Difference between revisions of "Advertising"

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According to [[Juran's Quality Handbook by Defeo (7th edition)]],
 
According to [[Juran's Quality Handbook by Defeo (7th edition)]],
 
:[[Advertising]]. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
 
:[[Advertising]]. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
 +
According to the [[Marketing Communications by Fill (5th edition)]],
 +
:[[Advertising]]. A non-personal form of communication that uses paid-for media to deliver messages to target audiences.
  
 
+
[[Category: Quality Management]][[Category: Articles]][[Category: Marketing Management]]
[[Category: Quality Management]][[Category: Articles]]
 

Revision as of 16:51, 12 July 2020

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Advertising. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

According to the Marketing Communications by Fill (5th edition),

Advertising. A non-personal form of communication that uses paid-for media to deliver messages to target audiences.