Difference between revisions of "Affective attitude"

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According to [[Management by Robbins and Coulter (14th edition)]],
 
According to [[Management by Robbins and Coulter (14th edition)]],
 
:[[Affective component]]. That part of an [[attitude]] that's the emotional or feeling part.
 
:[[Affective component]]. That part of an [[attitude]] that's the emotional or feeling part.
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According to the [[Marketing Communications by Fill (5th edition)]],
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:[[Affective component]]. Is a part of the attitude construct, and refers to the feelings held about a product, object or person. This is concerned with feelings, sentiments, moods and emotions about an object.
  
  
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*[[Individual Decisions Quarter]].  
 
*[[Individual Decisions Quarter]].  
  
[[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]]
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[[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]][[Category: Marketing Management]]

Revision as of 16:52, 12 July 2020

Affective component is the emotional or feeling segment of an attitude.


Definitions

According to Organizational Behavior by Robbins and Judge (17th edition),

Affective component. The emotional or feeling segment of an attitude.

According to Management by Robbins and Coulter (14th edition),

Affective component. That part of an attitude that's the emotional or feeling part.

According to the Marketing Communications by Fill (5th edition),

Affective component. Is a part of the attitude construct, and refers to the feelings held about a product, object or person. This is concerned with feelings, sentiments, moods and emotions about an object.


Related concepts

Related lectures