Difference between revisions of "Cause-related marketing"
MariamKhalid (talk | contribs) (Created page with "Cause-related marketing is marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transaction...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Cause-related marketing]]. Marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm. | :[[Cause-related marketing]]. Marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Cause-related marketing]]. The cooperation between private sector companies and charities, whereby each party enjoys the various benefits arising through cooperation with the other sector. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 18:54, 12 July 2020
Cause-related marketing is marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Cause-related marketing. Marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.
According to the Marketing Communications by Fill (5th edition),
- Cause-related marketing. The cooperation between private sector companies and charities, whereby each party enjoys the various benefits arising through cooperation with the other sector.
