Difference between revisions of "Channel power"
MariamKhalid (talk | contribs) (Created page with "Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise. ==Definition== According to Marketing Man...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Channel power]]. The ability to alter channel members' behavior so that they take actions they would not have taken otherwise. | :[[Channel power]]. The ability to alter channel members' behavior so that they take actions they would not have taken otherwise. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Channel power]]. The ability of one organization to influence another channel member's opportunity to achieve their goals. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 18:55, 12 July 2020
Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Channel power. The ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
According to the Marketing Communications by Fill (5th edition),
- Channel power. The ability of one organization to influence another channel member's opportunity to achieve their goals.
