Difference between revisions of "Cognitive attitude"
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According to [[Management by Robbins and Coulter (14th edition)]], | According to [[Management by Robbins and Coulter (14th edition)]], | ||
:[[Cognitive component]]. That part of an [[attitude]] that's made up of the beliefs, opinions, knowledge, or information held by a person. | :[[Cognitive component]]. That part of an [[attitude]] that's made up of the beliefs, opinions, knowledge, or information held by a person. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Cognitive component]]. A part of the attitude construct, this refers to the level of knowledge and beliefs held by individuals about a product and/or the beliefs about specific attributes of the offering. This represents the learning aspect of attitude formation. | ||
==Related concepts== | ==Related concepts== | ||
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*[[Individual Decisions Quarter]]. | *[[Individual Decisions Quarter]]. | ||
| − | [[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]][[Category: Marketing Management]] |
Revision as of 18:57, 12 July 2020
Cognitive component is the opinion or belief segment of an attitude.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Cognitive component. The opinion or belief segment of an attitude.
According to Management by Robbins and Coulter (14th edition),
- Cognitive component. That part of an attitude that's made up of the beliefs, opinions, knowledge, or information held by a person.
According to the Marketing Communications by Fill (5th edition),
- Cognitive component. A part of the attitude construct, this refers to the level of knowledge and beliefs held by individuals about a product and/or the beliefs about specific attributes of the offering. This represents the learning aspect of attitude formation.
