Difference between revisions of "Customer retention"
(Created page with "Customer retention is the percentage of customers who return to a service provider or continue to purchase a manufactured product. ==Definition== According to Managing...") |
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According to [[Managing Quality by Foster (6th edition)]], | According to [[Managing Quality by Foster (6th edition)]], | ||
:[[Customer retention]]. The percentage of customers who return to a service provider or continue to purchase a manufactured product. | :[[Customer retention]]. The percentage of customers who return to a service provider or continue to purchase a manufactured product. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Customer retention]]. The activities and strategies used by organizations to keep current customers. | ||
| − | + | [[Category: Quality Management]][[Category: Articles]][[Category: Marketing Management]] | |
| − | [[Category: Quality Management]][[Category: Articles]] | ||
Latest revision as of 21:03, 12 July 2020
Customer retention is the percentage of customers who return to a service provider or continue to purchase a manufactured product.
Definition
According to Managing Quality by Foster (6th edition),
- Customer retention. The percentage of customers who return to a service provider or continue to purchase a manufactured product.
According to the Marketing Communications by Fill (5th edition),
- Customer retention. The activities and strategies used by organizations to keep current customers.
