Difference between revisions of "Content perspective"
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==Definitions== | ==Definitions== | ||
According to the [[Marketing Communications by Fill (5th edition)]], | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| − | :[[Content perspective]]. A term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position. | + | :[[Content perspective]]. A term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position. IMC works when there is a consistency throughout the various materials and messages. |
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 21:06, 12 July 2020
Content perspective is a term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Content perspective. A term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position. IMC works when there is a consistency throughout the various materials and messages.
