Difference between revisions of "Encoding"
MariamKhalid (talk | contribs) (Created page with "Encoding refers to converting a message into symbols. ==Definition== According to Management by Robbins and Coulter (14th edition), :Encoding. Converting a messa...") |
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:[[Encoding]]. Converting a message into symbols. | :[[Encoding]]. Converting a message into symbols. | ||
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| + | :[[Encoding]]. The process of selecting a combination of appropriate words, pictures, symbols and music to represent the message to be transmitted. Also, a stage in memory that involves the selection of an image to represent the perceived object. | ||
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| + | [[Category: Management]][[Category: Articles]][[Category: Marketing Management]] | ||
Latest revision as of 21:39, 12 July 2020
Encoding refers to converting a message into symbols.
Definition
According to Management by Robbins and Coulter (14th edition),
- Encoding. Converting a message into symbols.
According to the Marketing Communications by Fill (5th edition),
- Encoding. The process of selecting a combination of appropriate words, pictures, symbols and music to represent the message to be transmitted. Also, a stage in memory that involves the selection of an image to represent the perceived object.
