Difference between revisions of "Long-term memory"

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(Created page with "Long-term memory (LTM) is a permanent repository of information. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Long-term...")
 
 
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According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
:[[Long-term memory]] ([[LTM]]). A permanent repository of information.
 
:[[Long-term memory]] ([[LTM]]). A permanent repository of information.
 
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According to the [[Marketing Communications by Fill (5th edition)]],
 +
:[[Long-term memory]]. A place in which information can be stored for extended periods.
  
 
[[Category: Marketing Management]][[Category: Articles]]
 
[[Category: Marketing Management]][[Category: Articles]]

Latest revision as of 15:23, 14 July 2020

Long-term memory (LTM) is a permanent repository of information.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Long-term memory (LTM). A permanent repository of information.

According to the Marketing Communications by Fill (5th edition),

Long-term memory. A place in which information can be stored for extended periods.