Difference between revisions of "Packaging"
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Packaging]]. All the activities of designing and producing the container for a product. | :[[Packaging]]. All the activities of designing and producing the container for a product. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Packaging]]. Activities associated with designing, protecting and communicating a product's container or wrapper. | ||
==Related concepts== | ==Related concepts== | ||
Latest revision as of 16:22, 14 July 2020
Packaging. A negotiation tactic of putting a few items together and allowing both sides to achieve gains on one or more items to establish trust and decrease the number of unresolved issues.
Definitions
According to Labor Relations and Collective Bargaining by Michael R. Carrell and Christina Heavrin (10th edition),
- Packaging. A negotiation tactic of putting a few items together and allowing both sides to achieve gains on one or more items to establish trust and decrease the number of unresolved issues.
According to Marketing Management by Keller and Kotler (15th edition),
- Packaging. All the activities of designing and producing the container for a product.
According to the Marketing Communications by Fill (5th edition),
- Packaging. Activities associated with designing, protecting and communicating a product's container or wrapper.
Related concepts
- Labor relations. The systematic study of attitudes, motivations, and behaviors which two or more job-market actors assume toward each another.
