Difference between revisions of "Positioning"
MariamKhalid (talk | contribs) (Created page with "Positioning is the act of designing a company's offering and image to occupy a distinctive place in the minds of the target market. ==Definition== According to Marketing...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Positioning]]. The act of designing a company's offering and image to occupy a distinctive place in the minds of the target market. | :[[Positioning]]. The act of designing a company's offering and image to occupy a distinctive place in the minds of the target market. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Positioning]]. An activity designed to manage the way in which audiences perceive brands. Positioning is about visibility, recognition and understanding of what a brand represents to a buyer. Marketing communications strategy is fundamentally about positioning brands in the minds of the target audience. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 16:53, 14 July 2020
Positioning is the act of designing a company's offering and image to occupy a distinctive place in the minds of the target market.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Positioning. The act of designing a company's offering and image to occupy a distinctive place in the minds of the target market.
According to the Marketing Communications by Fill (5th edition),
- Positioning. An activity designed to manage the way in which audiences perceive brands. Positioning is about visibility, recognition and understanding of what a brand represents to a buyer. Marketing communications strategy is fundamentally about positioning brands in the minds of the target audience.
