Difference between revisions of "Premiums"
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:[[Premiums]]. A technique used in sales promotion. Items of merchandise are offered free or at a low cost in return for product purchase. | :[[Premiums]]. A technique used in sales promotion. Items of merchandise are offered free or at a low cost in return for product purchase. | ||
| − | [[Category: Economics]][[Category: Articles]] | + | [[Category: Economics]][[Category: Articles]][[Category: Marketing Management]] |
Revision as of 16:55, 14 July 2020
Premiums are payments made to an insurance company.
Definition
According to Principles of Economics by Timothy Taylor (3rd edition),
- Premiums. Payments made to an insurance company.
According to the Marketing Communications by Fill (5th edition),
- Premiums. A technique used in sales promotion. Items of merchandise are offered free or at a low cost in return for product purchase.
