Difference between revisions of "Public relations"
MariamKhalid (talk | contribs) (Created page with "Public relations (PR) is a variety of programs designed to promote or protect a company's image or its individual products. ==Definition== According to Marketing Man...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Public relations]] ([[PR]]). A variety of programs designed to promote or protect a company's image or its individual products. | :[[Public relations]] ([[PR]]). A variety of programs designed to promote or protect a company's image or its individual products. | ||
− | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
+ | :[[Public relations]]. A non-personal form of communication used by companies to build trust, goodwill, interest and ultimately relationships, with a range of stakeholders. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] |
Revision as of 21:33, 14 July 2020
Public relations (PR) is a variety of programs designed to promote or protect a company's image or its individual products.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Public relations (PR). A variety of programs designed to promote or protect a company's image or its individual products.
According to the Marketing Communications by Fill (5th edition),
- Public relations. A non-personal form of communication used by companies to build trust, goodwill, interest and ultimately relationships, with a range of stakeholders.