Difference between revisions of "Public relations"

From CNM Wiki
Jump to: navigation, search
(Created page with "Public relations (PR) is a variety of programs designed to promote or protect a company's image or its individual products. ==Definition== According to Marketing Man...")
 
Line 3: Line 3:
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
:[[Public relations]] ([[PR]]). A variety of programs designed to promote or protect a company's image or its individual products.
 
:[[Public relations]] ([[PR]]). A variety of programs designed to promote or protect a company's image or its individual products.
 
+
According to the [[Marketing Communications by Fill (5th edition)]],
 +
:[[Public relations]]. A non-personal form of communication used by companies to build trust, goodwill, interest and ultimately relationships, with a range of stakeholders.
  
 
[[Category: Marketing Management]][[Category: Articles]]
 
[[Category: Marketing Management]][[Category: Articles]]

Revision as of 21:33, 14 July 2020

Public relations (PR) is a variety of programs designed to promote or protect a company's image or its individual products.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Public relations (PR). A variety of programs designed to promote or protect a company's image or its individual products.

According to the Marketing Communications by Fill (5th edition),

Public relations. A non-personal form of communication used by companies to build trust, goodwill, interest and ultimately relationships, with a range of stakeholders.