Difference between revisions of "Viral marketing"
MariamKhalid (talk | contribs) (Created page with "Viral marketing is using the Internet to create word-of-mouth effects to support marketing efforts and goals. ==Definition== According to Marketing Management by Keller...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Viral marketing]]. Using the Internet to create word-of-mouth effects to support marketing efforts and goals. | :[[Viral marketing]]. Using the Internet to create word-of-mouth effects to support marketing efforts and goals. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Viral marketing]]. The electronic version of word-of-mouth communication. This endorsement of a product or service is targeted at key individuals who voluntarily pass the message to friends and colleagues and in doing so bestow, endorse and provide the message with much valued credibility. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 15:30, 15 July 2020
Viral marketing is using the Internet to create word-of-mouth effects to support marketing efforts and goals.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Viral marketing. Using the Internet to create word-of-mouth effects to support marketing efforts and goals.
According to the Marketing Communications by Fill (5th edition),
- Viral marketing. The electronic version of word-of-mouth communication. This endorsement of a product or service is targeted at key individuals who voluntarily pass the message to friends and colleagues and in doing so bestow, endorse and provide the message with much valued credibility.
