Difference between revisions of "Environmental scanning"
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:[[Environmental scanning]]. Screening information to detect emerging trends. | :[[Environmental scanning]]. Screening information to detect emerging trends. | ||
According to the [[Strategic Management by David and David (15th edition)]], | According to the [[Strategic Management by David and David (15th edition)]], | ||
| − | :[[Environmental scanning]]. | + | :[[Environmental scanning]]. Process of conducting research and gathering and assimilating external information. |
[[Category: Management]][[Category: Articles]][[Category: Strategic Management]] | [[Category: Management]][[Category: Articles]][[Category: Strategic Management]] | ||
Revision as of 22:22, 15 July 2020
Environmental scanning is screening information to detect emerging trends.
Definition
According to Management by Robbins and Coulter (14th edition),
- Environmental scanning. Screening information to detect emerging trends.
According to the Strategic Management by David and David (15th edition),
- Environmental scanning. Process of conducting research and gathering and assimilating external information.
