Difference between revisions of "Franchising"
MariamKhalid (talk | contribs) (Created page with "Franchising is when an organization gives another organization the right to use its name and operating methods. ==Definition== According to Management by Robbins and Co...") |
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According to [[Management by Robbins and Coulter (14th edition)]], | According to [[Management by Robbins and Coulter (14th edition)]], | ||
:[[Franchising]]. An organization gives another organization the right to use its name and operating methods. | :[[Franchising]]. An organization gives another organization the right to use its name and operating methods. | ||
| + | According to the [[Strategic Management by David and David (15th edition)]], | ||
| + | :[[Franchising]]. An effective means of implementing forward integration whereby a franchisee purchases the right to own one or more stores/restaurants of a chain firm. | ||
| − | + | [[Category: Management]][[Category: Articles]][[Category: Strategic Management]] | |
| − | [[Category: Management]][[Category: Articles]] | ||
Revision as of 22:35, 15 July 2020
Franchising is when an organization gives another organization the right to use its name and operating methods.
Definition
According to Management by Robbins and Coulter (14th edition),
- Franchising. An organization gives another organization the right to use its name and operating methods.
According to the Strategic Management by David and David (15th edition),
- Franchising. An effective means of implementing forward integration whereby a franchisee purchases the right to own one or more stores/restaurants of a chain firm.
