Difference between revisions of "Horizontal integration"
(Created page with "Horizontal integration is when an organization moves to acquire its competitors or make some other form of close association. ==Definitions== According to the Corporate...") |
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According to the [[Corporate Strategy by Lynch (4th edition)]], | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
::[[Horizontal integration]]. When an organization moves to acquire its competitors or make some other form of close association. | ::[[Horizontal integration]]. When an organization moves to acquire its competitors or make some other form of close association. | ||
| + | According to the [[Strategic Management by David and David (15th edition)]], | ||
| + | :[[Horizontal integration]]. Acquiring a rival firm. | ||
[[Category: Strategic Management]][[Category: Articles]] | [[Category: Strategic Management]][[Category: Articles]] | ||
Latest revision as of 20:15, 16 July 2020
Horizontal integration is when an organization moves to acquire its competitors or make some other form of close association.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Horizontal integration. When an organization moves to acquire its competitors or make some other form of close association.
According to the Strategic Management by David and David (15th edition),
- Horizontal integration. Acquiring a rival firm.
