Difference between revisions of "Test marketing"

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According to the [[Marketing Communications by Fill (5th edition)]],
 
According to the [[Marketing Communications by Fill (5th edition)]],
 
:[[Test marketing]]. Undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch.
 
:[[Test marketing]]. Undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch.
 +
According to the [[Strategic Management by David and David (15th edition)]],
 +
:[[Test marketing]]. An activity to determine ahead of time whether a certain product or service or selling approach will be cost effective; also used to forecast future sales of new products.
  
  
[[Category: Product Management]][[Category: Articles]][[Category: Marketing Management]]
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[[Category: Product Management]][[Category: Articles]][[Category: Marketing Management]][[Category: Strategic Management]]

Latest revision as of 15:28, 17 July 2020

Test marketing is taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched.

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Test marketing. Taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched.

According to the Marketing Communications by Fill (5th edition),

Test marketing. Undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch.

According to the Strategic Management by David and David (15th edition),

Test marketing. An activity to determine ahead of time whether a certain product or service or selling approach will be cost effective; also used to forecast future sales of new products.