Difference between revisions of "Vision statement"
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:[[Vision statement]] ([[vision]]). A desired future state of the organization or enterprise. It should define the benefits that a customer, an employee, a shareholder, or society at large can expect from the organization. | :[[Vision statement]] ([[vision]]). A desired future state of the organization or enterprise. It should define the benefits that a customer, an employee, a shareholder, or society at large can expect from the organization. | ||
According to the [[Strategic Management by David and David (15th edition)]], | According to the [[Strategic Management by David and David (15th edition)]], | ||
| − | :[[Vision statement]]. | + | :[[Vision statement]]. Answers the question, "What do we want to become?" |
==Related concepts== | ==Related concepts== | ||
Revision as of 15:39, 17 July 2020
Vision statement is a formal articulation of an organization's vision or mission.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Vision statement. A formal articulation of an organization's vision or mission.
According to Juran's Quality Handbook by Defeo (7th edition),
- Vision statement (vision). A desired future state of the organization or enterprise. It should define the benefits that a customer, an employee, a shareholder, or society at large can expect from the organization.
According to the Strategic Management by David and David (15th edition),
- Vision statement. Answers the question, "What do we want to become?"
