Difference between revisions of "Service"
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| − | [[File:Product.png|400px|thumb|right|[[Marketing mix]]]][[Service]] is a [[marketable]] in a form of work carried out or on behalf of others. | + | [[File:Product.png|400px|thumb|right|[[Marketing mix]]]][[Service]] is a [[marketable]] in a form of work carried out for or on behalf of others. |
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==Definitions== | ==Definitions== | ||
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According to the [[BABOK Guide|BABOK Guide (3rd edition)]], | According to the [[BABOK Guide|BABOK Guide (3rd edition)]], | ||
:[[Service]] ([[business analysis]]). The performance of any duties or work for a stakeholder, from the perspective of the stakeholder. | :[[Service]] ([[business analysis]]). The performance of any duties or work for a stakeholder, from the perspective of the stakeholder. | ||
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==Related lectures== | ==Related lectures== | ||
Revision as of 19:25, 12 October 2020
Service is a marketable in a form of work carried out for or on behalf of others.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Service. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
According to Managing Quality by Foster (6th edition),
- Service. A mix of intangibles and tangibles that are delivered to the customer.
According to the BABOK Guide (3rd edition),
- Service (business analysis). The performance of any duties or work for a stakeholder, from the perspective of the stakeholder.
