Difference between revisions of "Cognitive attitude"
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| − | [[Cognitive component]] is the opinion or belief segment of an attitude. | + | [[Cognitive component]] is the opinion or belief segment of an [[attitude]]. |
Revision as of 13:18, 20 November 2020
Cognitive component is the opinion or belief segment of an attitude.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Cognitive component. The opinion or belief segment of an attitude.
According to Management by Robbins and Coulter (14th edition),
- Cognitive component. That part of an attitude that's made up of the beliefs, opinions, knowledge, or information held by a person.
According to the Marketing Communications by Fill (5th edition),
- Cognitive component. A part of the attitude construct, this refers to the level of knowledge and beliefs held by individuals about a product and/or the beliefs about specific attributes of the offering. This represents the learning aspect of attitude formation.
