Profitability ratio

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Profitability ratio is those ratios—gross profit rate, return on sales, return on total assets, and return on common stockholders' equity—which measure a company's ability to earn a profit.


Definitions

According to College Accounting: A Practical Approach by Slater (13th edition)‎,

Profitability ratios. Those ratios—gross profit rate, return on sales, return on total assets, and return on common stockholders' equity—which measure a company's ability to earn a profit.

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