Strategic business unit

From CNM Wiki
Revision as of 10:39, 2 June 2020 by MariamKhalid (talk | contribs)
Jump to: navigation, search

Strategic business unit (commonly known by its acronym, SBU; hereinafter, SBU) is a single independent business of an enterprise that formulates its own competitive strategy.

Definition

According to Management by Robbins and Coulter (14th edition),

Strategic business unit. A single independent business of an organization that formulates its own competitive strategy.

Related lectures