Intuition
Intuition is an instinctive feeling not necessarily supported by research.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Intuition. An instinctive feeling not necessarily supported by research.
According to the Strategic Management by David and David (15th edition),
- Intuition. Using one's cognition without evident rational thought or analysis; based on past experience, judgment, and feelings; essential to making good strategic decisions but must not relied upon heavily in lieu of objective analysis.
