Strategic alliance
Corporate alliance is a cooperative deal that stops short of a merger; also called a strategic alliance.
Definitions
According to Financial Management Theory and Practice by Eugene F. Brigham and Michael C. Ehrhardt (13th edition),
- Corporate alliance. A cooperative deal that stops short of a merger; also called a strategic alliance.
According to Fundamentals of Financial Management by Eugene F. Brigham and Joel F. Houston (15th edition),
- Corporate alliances (strategic alliances). Cooperative deals that stop short of a merger.
Related concepts
- Financial management. A combination of enterprise efforts undertaken in order to procure and utilize monetary resources of the enterprise.
