Product intro copy

A product intro copy (alternatively known as introduction copy or, simply, intro copy; with reference to a tagline, also known as a tagline slogan, tagline content, tagline phrase, tagline text, tagline pitch, and description content; hereinafter, the Text) is a brief textual description of a product that is used in order to introduce this product in various media. In other words, the Text is a reiterated phrase identified with the product that the Text introduces.

Properties

Existence

You should always write Facebook intro copy — even if it’s not perfect

Our data shows that Facebook will show your post to 20% more people on average when you use intro copy than when you don’t. So no matter how short, long, direct, or passive your intro copy is, write some.

Length

Keep your Facebook intro copy short

We’ve read before that shorter posts get better engagement. Now we can prove it. Looking across all our Social A/B testing data, we found that:

   Good Facebook intro comprised 18 fewer characters than losers, by median.
   Regardless of the content, shorter messages had higher lift and better reach (see below) more than 60% of the time.

Language

Use direct language in your Facebook intro copy

Intro copy that is simple, active voice, and to the point performs better than passive or vague messages. Use this tip in conjunction with “be short” to win the internet.

With these four fun facts in mind, you’ll be driving bigger audiences to your content in no time. Just write short, direct intro copy and run A/B tests to find the most engaging message. It’s that easy. Want more shares and clicks?

Considering that the new Facebook algorithm will favor content from friends and family over content from publishers or businesses, you need to work harder to get your content seen on the platform. Empower your readers to share your content by planting the Facebook share button on your blog posts and pages.

Applications

Social media communities

News Feed Facebook rewards better CTR with more reach

Now that you’ve written short, active intro copy, how can you maximize reach even more? Through A/B testing.

It turns out that Facebook posts that have higher engagement are doubly rewarded with extra reach by Facebook’s algorithms. So finding just the right intro copy can have the double reach impact.