Durable goods
Revision as of 08:45, 4 June 2020 by MariamKhalid (talk | contribs)
Durable goods are long-lasting goods like cars and refrigerators.
Definition
According to Principles of Economics by Timothy Taylor (3rd edition),
- Durable goods. Long-lasting goods like cars and refrigerators.
According to Marketing Management by Keller and Kotler (15th edition),
- Durable goods. Tangible goods that normally survive many uses by consumers, require more personal selling and service, command a higher margin, and require more seller guarantees