Trust

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Trust is a positive expectation that another will not act opportunistically. For a leader, trust is the belief in the integrity, character, and ability to lead.

Definitions

According to Organizational Behavior by Robbins and Judge (17th edition),

Trust. A positive expectation that another will not act opportunistically.

According to Management by Robbins and Coulter (14th edition),

Trust. The belief in the integrity, character, and ability of a leader.

According to the Marketing Communications by Fill (5th edition),

Trust. The confidence a person has in another, an object, brand or organization that they will behave appropriately or as promised.


Key concepts

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