Channel power

Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Channel power. The ability to alter channel members' behavior so that they take actions they would not have taken otherwise.

According to the Marketing Communications by Fill (5th edition),

Channel power. The ability of one organization to influence another channel member's opportunity to achieve their goals.