Durability
Durability is the measure of a product's expected operating life under natural or stressful conditions.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Durability. A measure of a product's expected operating life under natural or stressful conditions.
According to Managing Quality by Foster (6th edition),
- Durability. A dimension of quality that refers to a product's capability to withstand stress or trauma.