Short-term memory

Short-term memory (STM) is a temporary repository of information.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Short-term memory (STM). A temporary repository of information.

Definitions

According to the Marketing Communications by Fill (5th edition),

Short-term memory. A period in which a maximum of four or five items can be stored for no longer than approximately eight seconds.