Retailer
Retailer is a merchant who buy goods from wholesalers for resale to customers.
Definitions
According to College Accounting: A Practical Approach by Slater (13th edition),
- Retailer. A merchant who buy goods from wholesalers for resale to customers.
According to Marketing Management by Keller and Kotler (15th edition),
- Retailer (or retail store). Any business enterprise whose sales volume comes primarily from retailing.
According to Managerial Accounting by Braun, Tietz (5th edition),
- Retailer. Merchandising company that sells to consumers.
Related concepts
- Accounting (alternatively known as accountancy) is management of financial data, information, and knowledge about financial transactions of legal entities. Accountancy tends to include bookkeeping and, depending on a particilar enterprise, may also include quatitative analysis of financial data in the bookkeeping system and/or business intelligence.
