Mission

Mission is the purpose of an organization.

Definitions

According to Management by Robbins and Coulter (14th edition),

Mission. The purpose of an organization.

According to Managing Quality by Foster (6th edition),

Mission. The central thrust of an organization; its raison d'être.

According to the Corporate Strategy by Lynch (4th edition),

Mission. Outlines the broad general directions that the organization should and will follow and briefly summarizes the reasoning and values that lie behind it. See also Objectives.