Voice of the customer

From CNM Wiki

Revision as of 23:49, 17 June 2020 by Gary (talk | contribs) (→‎Definition)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Jump to: navigation, search

Voice of the customer is a term that refers to the wants, opinions, perceptions, and desires of the customer.

Definition

According to Managing Quality by Foster (6th edition),

Voice of the customer. A term that refers to the wants, opinions, perceptions, and desires of the customer.

Retrieved from "https://pravka.bskol.com/w/index.php?title=Voice_of_the_customer&oldid=49544"