Product assortment

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Product assortment (alternatively known as a product mix) is the set of all products and items a particular seller offers for sale.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Product assortment. The set of all products and items a particular seller offers for sale.

According to the Marketing Communications by Fill (5th edition),

Product mix. The set of all product lines and items that an organization offers for sale to buyers.

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